Monthly Archives: January 2015

Choose your own (Twitter) adventure
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I’m a little behind the times on this one – Monotype are injecting a bit of much needed attention into the responsive ad challenge. It’s clear the ad industry isn’t going to go responsive over night. The onus is going to be on publishers to demonstrate the value of going responsive in order to prove to brands that the extra effort and cost in creating HTML ads will deliver a better return.

Lovely musings on the similarities between 18th century octavo books and smartphone screen design today. Some delicious typographical references in Conjectures on Original Composition.

“The genius was completely in its presentation; rather than reporting the public results of a data set, the Times turned it into an interactive quiz, making every reader a lab rat.”


A beast of an interactive documentary, which beautifully combines cinematic panning techniques with illustration.
With interactive documentaries becoming increasingly ambitious, they have a challenge to provide an enhanced experience to that of a video documentary. A lot of interactive documentaries around are a scroll-a-thon through what is effectively a long video. Personally, if the interactivity isn’t adding to the experience, I would rather watch a film and let someone else control the pace for me.
Yet another winner from OK FOCUS. Hitting keyboard keys plays film snippets interspersed by some random dotted line patterns.

Some fabulously fun image transitions going on at

Longer reads

The New Yorker: The Virologist – How a young entrepreneur built an empire by repackaging memes