Choose your own (Twitter) adventure
I’m a little behind the times on this one – Monotype are injecting a bit of much needed attention into the responsive ad challenge. It’s clear the ad industry isn’t going to go responsive over night. The onus is going to be on publishers to demonstrate the value of going responsive in order to prove to brands that the extra effort and cost in creating HTML ads will deliver a better return.
Lovely musings on the similarities between 18th century octavo books and smartphone screen design today. Some delicious typographical references in Conjectures on Original Composition.
“The genius was completely in its presentation; rather than reporting the public results of a data set, the Times turned it into an interactive quiz, making every reader a lab rat.”
—The Upshot: Where the New York Times is re-designing the news